Rainbow Road: Virgil Abloh’s Debut with Louis Vuitton Mens

Originally written in June 2018

It was an announcement in March of 2018 that sent a shockwave through the fashion-culture world. Kim Jones, the wonder-boy of Louis Vuitton’s men’s wear, had just had his final showing a few weeks prior and now was off to eventually take helm as creative director of the Christian Dior. Jones had been extremely influential while at LV, capping his resume with one of the all-time collaborations in fashion history: the partnership of Vuitton and the king brand of street style, Supreme. The collection was a universal hit, blending the famed luxury lifestyle brand’s heralded name to the current phenom that is the street wear craze. And though his last show was spectacular (bringing both Kate Moss and Naomi Campbell back to the run way), the future was in question. What direction was Vuitton headed? Continue reading